Will Denim Ever Die?

A common misconception is the Levi Strauss invented denim when he started making pants for miners in the 1800's however there are reports that George Washington visited a factory that produced denim as far back as 1789.

When Levi Strauss started he made overalls from a canvas material. He quickly found that the miners didn't like the chaffing that they caused so he substituted the canvas for a material called serge de nimes that was produced in France. The name was shortened to denim and the pants were nicknamed blue jeans which still endures today.

Denim products have enjoyed an incredible product life that is quickly approaching 200 years. The biggest question is how much longer can it go? A recent study by Cotton Incorporated shows that the trend is going strong with over 60% of consumers enjoy wearing denim. Germany now has the highest number of consumers that enjoy wearing denim with a whopping total of 88% percent while the US is in second place with 78%. India is the lowest of all countries polled at only 27%.

Even a quick glance at the numbers show that most people enjoy denim because it is a comfortable and durable material that lends itself virtually every type of apparel. So if you haven't already, you should embrace denim because it's going to be around for a very long time.